Independent Living Startup

 

Coach Brown’s 6-Month Independent Living Startup Blueprint (Maryland Edition)

 

 

Tuition: $5,000

(Payment plans available)

 

A comprehensive 6-month mentorship and training program that guides you step-by-step to launch your Independent Living Facility in Maryland — legally, profitably, and fully operational.

 

 

 

 

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Who This Program Is For

 

 

• New or experienced healthcare entrepreneurs in Maryland
• Providers expanding from home care, assisted living, or mental health
• Investors or landlords who want to convert properties for senior living
• Anyone ready to build generational wealth through residential care

 

 

 

 

 

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Program Goals

 

 

By the end of 6 months, students will have:

✔ A ready-to-launch Independent Living Facility

✔ Maryland compliance checklist completed

✔ Policies & Procedures manual

✔ Business plan, financials, and projections

✔ Marketing & occupancy strategy

✔ Fully operational resident intake system

✔ Mentorship, accountability, and support from Coach Brown

 

 

 

 

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6-Month Curriculum Breakdown (24-Week Program)

 

 

 

📌 Month 1 – Business Foundations & Maryland Requirements

 

 

• Maryland Independent Living vs. Assisted Living – what’s allowed without licensing
• Business structure, LLC, EIN, bank setup
• Market study: seniors, disabilities, veterans, re-entry & mental health niches
• Understanding OHCQ / Maryland regulations
• Required policies & safety standards for Maryland residential homes
• Deliverables: Business plan & compliance checklist started

 

 

 

 

 

📌 Month 2 – Property & Facility Setup

 

 

• Zoning, occupancy, fire/safety requirements
• Choosing a compliant location
• Floor plan standards, room requirements, furniture list
• Vendor setup: meals, cleaning, transportation, activities
• Insurance types needed in Maryland
• Deliverables: Facility checklist + vendor list + startup budget

 

 

 

 

 

📌 Month 3 – Documentation, Systems & Operations

 

 

• Resident admissions packet & intake forms
• Resident rights, rules, emergency plan
• Medication oversight (if applicable to your model)
• Staff structure or live-in model options
• Daily operations playbook
• Deliverables: Resident Handbook + House Rules + Emergency Plan

 

 

 

 

 

📌 Month 4 – Financials & Funding

 

 

• Pricing structure for beds (private pay, shared rooms)
• Veteran income streams (Aid & Attendance, pensions, VCA, SSVF referrals)
• Sliding scale options
• Profit & loss projections
• Grants, loans, and OPM funding strategies
• Deliverables: Pricing sheet + P&L + Break-even analysis

 

 

 

 

 

📌 Month 5 – Marketing & Occupancy Strategy

 

 

• Branding & website setup
• Social media strategy for filling beds
• Referral pipelines: hospitals, APS, case managers, VA, social workers
• Flyers, brochures, outreach scripts
• How to negotiate placement fees
• Deliverables: Marketing kit + referral contact list

 

 

 

 

 

📌 Month 6 – Launch Execution & Growth

 

 

• Final inspections and move-in readiness
• Onboarding the first resident
• Contracts, payment collection, receipts
• Daily logs, incident reports, staffing schedules
• Scalability plan: opening a 2nd home or adding wrap-around services
• Deliverables: Full operational binder + Grand Opening Plan

 

 

 

 

 

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What’s Included

 

 

✔ 24 weeks of structured curriculum

✔ Bi-weekly group coaching calls with Coach Brown

✔ Once-a-month 1:1 check-ins

✔ Full document & template library:

 

• Business plan template
• Policies & Procedures
• Resident intake packets
• House rules
• Admission agreements
• Daily logs & emergency plan
  ✔ Marketing kits (flyers, scripts, brochures)
  ✔ Private mastermind group for networking & support