Assisted Living Startup Program

 

 

 

 

 

🏡 Coach Brown’s Assisted Living Startup Program

 

 

From Idea to Licensed & Funded Facility

 

Created by Coach Brown | The Healthcare Fairy™

 

 

 

 

✨ Program Overview (Shopify Description)

 

 

Coach Brown’s Assisted Living Startup Program is a step-by-step training designed to help aspiring owners legally start, license, fund, and operate an assisted living facility—even if you’ve never owned one before.

 

This program breaks down state regulations, licensing, staffing, funding, marketing, and compliance into clear, actionable steps so you can launch with confidence and avoid costly mistakes.

 

✔️ Beginner-friendly

✔️ State-agnostic framework (customizable per state)

✔️ Perfect for CNAs, nurses, caregivers, and entrepreneurs

 

 

 

 

🧭 STEP-BY-STEP COURSE STRUCTURE

 

 

 

 

 

MODULE 1: Assisted Living Business Foundations

 

 

Step 1: Understanding Assisted Living

 

• What assisted living is (and is not)
• Assisted Living vs Independent Living vs Group Homes
• Who assisted living serves (seniors, memory care, special populations)
• Common myths that stop people from starting

 

 

Deliverables

 

• Assisted Living Comparison Chart
• Business Vision Worksheet

 

 

 

 

 

MODULE 2: Business Setup & Legal Structure

 

 

Step 2: Forming Your Business

 

• Choosing LLC vs Nonprofit vs Hybrid model
• Business name, EIN, and operating agreements
• Business bank accounts & accounting setup
• Insurance requirements (general, professional, property)

 

 

Deliverables

 

• Business Setup Checklist
• Startup Cost Estimator

 

 

 

 

 

MODULE 3: State Licensing & Regulations

 

 

Step 3: Licensing Your Assisted Living

 

• How to find your state licensing authority
• Understanding assisted living regulations
• Capacity rules, resident rights, inspections
• Timeline from application to approval

 

 

Deliverables

 

• Licensing Roadmap
• Regulatory Readiness Checklist

 

 

 

 

 

MODULE 4: Property, Zoning & Location

 

 

Step 4: Securing the Right Property

 

• Renting vs buying for assisted living
• Zoning, fire marshal & health department approvals
• Residential vs commercial properties
• Renovations & compliance requirements

 

 

Deliverables

 

• Property Approval Checklist
• Landlord Negotiation Script

 

 

 

 

 

MODULE 5: Policies, Procedures & Compliance

 

 

Step 5: Building Your Compliance Binder

 

• Required policies & procedures
• Admission & discharge criteria
• Medication management policies
• Emergency, infection control & safety plans

 

 

Deliverables

 

• Assisted Living Policy & Procedure List
• Compliance Binder Guide

 

 

 

 

 

MODULE 6: Staffing & Operations

 

 

Step 6: Hiring & Training Staff

 

• Administrator requirements
• Caregiver roles & job descriptions
• Staffing ratios & scheduling
• Training, orientation & ongoing education

 

 

Deliverables

 

• Staff Hiring Checklist
• Job Description Templates

 

 

 

 

 

MODULE 7: Funding & Revenue Streams

 

 

Step 7: How Assisted Living Gets Paid

 

• Private pay vs Medicaid vs VA benefits
• Long-term care insurance
• Room & board pricing strategies
• Grants, vouchers & supplemental funding

 

 

Deliverables

 

• Pricing Calculator
• Funding Source Breakdown

 

 

 

 

 

MODULE 8: Admissions & Marketing

 

 

Step 8: Filling Beds Fast

 

• Referral sources (hospitals, case managers, VA, hospice)
• Marketing on a budget
• Tours, assessments & move-ins
• Contracts & resident agreements

 

 

Deliverables

 

• Admissions Checklist
• Referral Outreach Script

 

 

 

 

 

MODULE 9: Inspections & Ongoing Compliance

 

 

Step 9: Passing Inspections

 

• What inspectors look for
• Mock inspections
• Corrective action plans
• Staying compliant year-round

 

 

Deliverables

 

• Inspection Readiness Checklist
• Mock Survey Guide

 

 

 

 

 

MODULE 10: Scaling & Expansion

 

 

Step 10: Growing Beyond One Home

 

• Adding beds or locations
• Memory care expansion
• Stacking services (home care, day support, VA programs)
• Building generational wealth through healthcare

 

 

Deliverables

 

• Expansion Strategy Planner
• Multi-Home Scaling Guide

 

 

 

 

 

🎓 WHAT’S INCLUDED

 

 

✔️ Step-by-step video lessons

✔️ Downloadable checklists & templates

✔️ Real-world examples from Coach Brown

✔️ Licensing & compliance guidance

✔️ Business & funding strategies

 

 

 

 

💰 SHOPIFY PRICING OPTIONS (Suggested) 

 

 

(You can add Affirm, Klarna, or payment plans in Shopify)

 

 

 

 

🛒 SHOPIFY PRODUCT TAGS (Copy/Paste)

 

 

• Assisted Living Course
• Healthcare Business
• CNA to CEO
• Senior Care Startup
• Coach Brown
• Healthcare 

 

 

“Start My Assisted Living Business Today”

 

 

 

 

✨ Coach Brown Branding Statement

 

 

“I don’t just teach healthcare—I help you build generational wealth through it.”

— Coach Brown, The Healthcare