9/month Home Care Startup

A home care business provides non-medical services to individuals who need assistance with activities of daily living (ADLs) such as bathing, dressing, meal preparation, medication reminders, companionship, transportation, and light housekeeping.

 

Home care services are typically delivered in the client’s home and are especially useful for:

 

• Seniors
• Individuals with disabilities
• People recovering from surgery
• Veterans
• Chronic illness patients

 

 

 

 

 

✅ 

Steps to Start a Home Care Business

 

 

 

1. 

Choose Your Business Model

 

 

• Non-medical home care (most common for startups)
• Skilled nursing services (requires licensed professionals)
• Decide if you’ll run it as a sole proprietorship, LLC, or corporation.

 

 

 

 

 

2. 

Create a Business Plan

 

 

Include:

 

• Mission/vision statement
• Market research
• Services you’ll offer
• Target audience (e.g., seniors, veterans, private pay clients)
• Pricing structure
• Financial projections
• Staffing plans
• Marketing strategy

 

 

 

 

 

3. 

Register Your Business

 

 

• Choose a name and register it with your state’s business office.
• Apply for an EIN (Employer Identification Number) from the IRS.
• Set up a business bank account.

 

 

 

 

 

4. 

Understand State Licensing Requirements

 

 

Home care regulations vary by state. In many states, you need:

 

• A home care agency license
• Background checks
• Proof of liability insurance
• Administrator/owner training or qualifications
• Onsite inspection

 

5. 

Develop Policies & Procedures

 

 

Create or purchase a Home Care Policy and Procedures Manual that outlines:

 

• Client intake processes
• Care plans
• Employee roles and responsibilities
• Emergency protocols
• HIPAA compliance
• Employee onboarding and training

 

 

 

 

 

6. 

Hire & Train Staff

 

 

Common roles:

 

• Personal Care Aides (PCAs)
• Home Health Aides (HHAs)
• Certified Nursing Assistants (CNAs)
• Office administrator or care coordinator

 

 

Training should include:

 

• Infection control
• Client rights
• Emergency preparedness
• Documentation

 

 

 

 

 

7. 

Get Insurance & Bonding

 

 

• General liability
• Workers’ compensation
• Professional liability
• Surety bond (if required by your state)

 

 

 

 

 

8. 

Set Up Office Systems

 

 

• Client scheduling software
• Electronic Visit Verification (EVV)
• Payroll and HR management systems
• Secure file storage for compliance

 

 

 

 

 

9. 

Start Marketing

 

 

• Build a professional website
• Set up social media (Facebook, Instagram, LinkedIn)
• Network with hospitals, discharge planners, and senior centers
• Use brochures, flyers, and Google Ads
• Attend local health fairs

 

 

 

 

 

10. 

Client Acquisition Strategy

 

 

• Offer free in-home assessments
• Provide value through caregiver match guarantees
• Join Medicaid Waiver programs (if applicable)
• Develop referral relationships with social workers, case managers, and insurance providers

 

 

 

 

 

📦 Optional: Home Care Starter Kits & Coaching

 

 

If you need help with:

 

• Templates (intake forms, employee handbooks, etc.)
• Licensing paperwork
• Policies and procedures
• Branding & website setup
• Marketing strategy
• Coaching for scaling