6/week Veteran Direct Care Provider Program

Coaching Program: How to Start & Grow a Veteran Direct Care Service

Are you passionate about serving veterans and ready to build a business that makes a difference? Our Veteran Direct Care Coaching Program is designed to equip aspiring entrepreneurs, home care providers, and assisted living owners with the knowledge, tools, and systems to launch and scale care services specifically for veterans — and get paid through VA funding streams.

Service Description:

This step-by-step coaching program teaches you how to start, structure, and operate a Veteran-focused direct care business — whether you’re launching a home care agency, independent living home, or assisted living facility. You’ll learn how to become a qualified VA provider, build relationships with VA case managers, and create a care model that honors and empowers those who’ve served.

What You’ll Learn:

• How to structure your business for VA contracts and referrals
• Understanding Veteran-Directed Care (VDC), Aid & Attendance, H/HHA, and VA CCN programs
• Becoming an approved VA vendor (through TriWest or Optum)
• Creating compliant care plans and documentation
• Building referral pipelines with VA hospitals, clinics, and veteran service organizations
• Hiring and training staff to serve veterans with trauma-informed care
• Billing processes and reimbursement models
• Marketing your services directly to veterans and families

Who This Is For:

• Home care agency owners
• Independent living or transitional housing providers
• Assisted living operators
• Nurses, caregivers, or veteran advocates looking to expand into entrepreneurship
• Faith-based or community organizations wanting to serve veterans

What You Get:

• 1:1 or group coaching sessions
• Workbooks, templates, and VA resource guides
• Business setup support (LLC, EIN, NPI, and more)
• Scripts and strategies to connect with VA case managers
• Guidance on state-specific compliance and credentialing
• Access to veteran benefit navigation tools and partners

Why It Matters:

There’s a growing demand for veteran-focused care, but very few providers know how to access and serve this population effectively. With the right strategy, you can build a profitable and purpose-driven business that fills a critical gap in the care system for those who served.